Below are two sleeves of 45 RPM records. I
think they must have been part of some
sort of promotion and the egg whisk logo
is a clue to their dates. These records
must have been some sort of side-line for
CBS as the record which is half out of the
packet shows (CBS Special Products). In
may 1971 Lyons launched its biggest TV
Campaign to date. It lasted 6 weeks and
cost £250,000. The campaign featured
30 and 45 second TV spots going out
nationally at peak viewing
times. Cake sales peaked in July and
August. At this time Lyons made a 45 RPM
record, with the ads on it, to get the
message across to salesmen.
It would
be nice if someone could tell us when
these records were issued, under what
conditions (did you have to return 300
empty Lyons cake boxes for example!) and
what date did the promotion
run?
Note: I
don't know the answer. It's up to you to
make your case.
(Peter
Bird)
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