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ALEXANDER,
Alex Sir (1916-1994). Sir Alex Alexander was
chairman of the Food Group of Allied-Lyons plc
after the takeover by Allied Breweries between
1979-1989. He was born in Prague, Czechoslovakia,
on 21 November 1916 as Alexander Kesztenbaum and
came to Britain as a refugee in 1939. From a
building labourer he got his first start when he
met Jack Petre of Westwick Hall, Norfolk, just
after the war. The two entered into a partnership
which grew from a small canned fruit franchise into
a sizable frozen food enterprise. In 1948, Alex
Alexander, as he had become, founded Westwick
Preserving Company and Westwick Distributors. A
year later he became founder-chairman of Westwick
Frosted Products in partnership with the Ross Group
and in 1954 joined the Ross Group board. In 1969
Ross was taken over by Imperial Tobacco and they
retained him as chairman as well as appointing him
to the Imperial Board. By 1971 he had become
chairman of Imperial Foods until his retirement in
1979. His retirement was short-lived as he became
chairman of J. Lyons & Co, the new subsidiary
of Allied Breweries. He was knighted in 1974 for
services to the food industry and was appointed
High Sheriff of Norfolk in 1976. At the age of 73
he became a senior managing director of Lehman
Brothers, the US investment bank. His career took
him to the chairmanship of large public companies
and a number of charitable and artistic
foundations. He joined Lyons at a difficult time
introducing strict financial controls and disposing
of non core businesses. He was also instrumental in
strengthening other parts of the group by the
purchase of like businesses. During his stewardship
profits rose from £22.8 million in 1980 to
£107 million in 1989. While a very able
businessman with total dedication to Lyons, his
management style was aggressive. His son, Stephen
Alexander, was appointed Managing Director of J.
Lyons & Co Ltd in November 1992.
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