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...........Lyons.Trade.Cards Index. .......


Trade Cards Issued by J. Lyons & Co. and Subsidiary Companies

J. Lyons & Co., and its subsidiary companies, issued over 130 different sets of trade cards. Most sets were issued in the 1960s, 1970s and 1980s and some are duplicated under different trading subsidiaries. The first set was issued in about 1930. Some cards were cut from the product packaging and were less attractive. These cards, as their cousins the cigarette cards, are now collectable and are frequently offered for sale on the eBay Auctions. The prices realised depends on the quality and rarity of the individual sets. Despite the claim by some sellers, most of the Lyons cards which come up for auction are generally not rare. The Star Trek issue realises high prices because of its association with the Star Trek movie and the collectors of Star Trek memorabilia. Space Exploration and Footballers are also eagerly sought. WH & FJ Horniman Ltd was acquired by Lyons in 1918 but some Horniman sets were issued before this date. Likewise Neilson Ice Cream was acquired in 1963, Tonibell in 1969, Midland Counties Ice Cream in 1973 & Mister Softee in the 1950s. Tetley Tea Inc was bought in 1972 and became Lyons Tetley Ltd. Ready Brek was made by Lyons Tetley Ltd (formally Lyons Groceries Ltd and Lyons Tea Ltd) as part of their Grocery Brands. The Australian tea subsidiary, Tuckfields Teas Pty. Ltd also issued four separate sets of trade cards all of Australiana birds. Also listed below are a range of miscellaneous collectables such as: albums (for trade cards), wall charts (issued at the time of some trade card sets) and some package ‘cards’. These were generally less attractive and formed part of the product packaging. An economical, but effective, way of tying customers (usually children) to a product.
Please note the front and reverse of cards pictured below do not match and are listed together only for illustrative purposes.
Card sizes are: K=smaller than standard; M=medium size; L=large size; X=extra large size, XX=too large for albums; P=postcard size; D=dual size.

Trade Cards Issued By J. Lyons & Co Ltd & Their Subsidiary Companies

J. Lyons & Co Ltd. (Tea, Cocoa & Ice Cream)

Quantity

 

Description

Date

40

 

All Systems Go – Lyons Maid

1968

48

 

Australia - Lyons Tea

1959

M20

 

Banknotes – Lyons Maid

1974

M12

 

Beautiful Butterflies – Lyons Maid

1974

25

 

Birds & Their Eggs – Lyons Maid

1962

48

 

British Birds – Tetley Tea

1970

40

 

British Wildlife – Lyons Maid

1970

L16

 

Catweazle Magic Cards – Promotion no Lyons name

1971

M20

 

County Badge collection – Lyons Maid

1974

X12

 

Did You Know? – Lyons Maid

1983

40

 

European Adventure – Lyons Maid

1969

40

 

Famous Aircraft – Lyons Maid

1965

40

 

Famous Cars – Lyons Maid

1966

40

 

Famous Locomotives – Lyons Maid

1964

48

 

*Famous People – Lyons Maid

1966

D12

 

Farmyard Stencils – Lyons Maid

1977

M14

 

Flowers (cut-outs) – Lyons Maid

1976

32

 

HMS 1902-1962 (descriptive back) – Lyons Tea

1962

32

 

HMS 1902-1962 (non descriptive back) – Lyons Tea

1962

X12

 

Horses in the Service of Man – Lyons Maid

1984

L35

 

Illustrated Map of the British Isles – Groceries Jellies & Custard

1959

40

 

**International Footballers – Lyons Maid (Score Ice Lolly)

1971

40

 

Into the Unknown – Lyons Maid

1969

12

 

Jewel Series (Cocoa)

?

15

 

Jubilee – Lyons Maid

1977

X10

 

Junior Champs – Lyons Maid

1983

M24

 

Kings of the Road – Lyons Maid

1977

P6

 

150 Anniversary of Postage Stamps – Quick Brew Tea (p/cards)

1990

50

 

100 Years of Motoring – Lyons Maid

1964

40

 

On Safari – Lyons Maid

1970

40

 

Pop Scene – Lyons Maid

1971

40

 

Pop Stars – Lyons Maid

1970

L10

 

Pop Stars (star shaped) – Lyons Maid (Mirabelle)

1975

K48

 

Quick Puzzle Cards – Lyons Tea

1955

40

 

***Soccer Stars – Lyons Maid (Score Ice Lolly)

1970

40

 

Space Age Britain – Lyons Maid

1968

40

 

Space Exploration – Lyons Maid

1963

25

 

Space 1999 – Lyons Maid

1976

20

 

Stamp in a Million – Lyons Maid

1970s

25

 

Star Trek – Lyons Maid

1979

50

 

Train Spotters – Lyons Maid

1962

K100

 

Tricks & Puzzles – Lyons Cocoa

1926

40

 

Views of London – Lyons Maid

1967

48

 

What Do You Know? – Lyons Tea

1957

24

 

Wings Across the World (descriptive) – Lyons Tea

1962

24

 

Wings Across the World (non descriptive) – Lyons Tea

1961

24

 

Wings of Speed (descriptive) – Lyons Tea

1961

24

 

Wings of Speed (non descriptive) – Lyons Tea

1961

 

 

 

 

 

 

Booklet Offers for Return of 15 End Price Labels of Lyons Premium Tea or Lyons Quick Brew Tea

 

P15

 

Butterflies & Moths. Part 1

 

P15

 

Butterflies & Moths. Part 2

 

P15

 

Butterflies & Moths. Part 3

 

P15

 

Frontiers of the West. Part 1

 

P15

 

Frontiers of the West. Part 2

 

P15

 

Locomotives. Part 1

 

P15

 

Locomotives. Part 2

 

*     Some sets are missing reverse text and names on fronts. Believed to be proofs.
**   Catalogues wrongly list these as 1972
*** Catalogues wrongly list these as 1971

 

Dunkin Donuts. Subsidiary of J. Lyons & Co Ltd (Doughnut Restaurants)


Quantity

 

Description

Date

12

 

Captain Planet

1992

Haust & Zonen (J.H). Subsidiary of J. Lyons & Co Ltd (The Netherlands)


Quantity

 

Description

Date

50

 

Ships (In shape of Stamps with perforations)

?

Horniman (WH & FJ) & Co Ltd. Subsidiary of J. Lyons & Co Ltd (Tea)


Quantity

 

Description

Date

P10

 

Boating Ways

1910

P12

 

British Birds & Eggs

1910

48

 

Dogs

1961

P10

 

Naval Heroes

1910

48

 

Pets

1960

48

 

Wild Animals

1958

Lyons Bakery Ltd. Subsidiary of J. Lyons & Co Ltd (Cakes)


Quantity

 

Description

Date

9?

 

Butterflies Souflette Pkt Cut Out. Extended all products later

1969

10

 

Lyons Sports Quiz

1994

Midland Counties Ice Cream Co Ltd. Subsidiary of J. Lyons & Co Ltd


Quantity

 

Description

Date

12

 

Action Soldiers (with Cadbury)

1976

M20

 

Banknotes

1974

D12

 

Farmyard Stencils

1977

M24

 

Kings of the Road

1977

X10

 

Steam Power

1978

Mister Softee Ltd. Subsidiary of J. Lyons & Co Ltd (Ice Cream)


Quantity

 

Description

Date

12

 

Action Soldiers (with Cadbury)

1976

10

 

Adventures of Captain Chapel (US issue)

1962

M12

 

Beautiful Butterflies (Cut-Outs)

1977

M20

 

County Badge Collection

1976

25

 

Did You Know?

1961

L12

 

Did You Know? (Three Dimensional(

1977

D12

 

Farmyard Stencils

1977

M24

 

First Division Football League Badges

1971

L12

 

Horses in the Service of Man

1984

M24

 

Kings of the Road

1977

XX1

 

Map of the British Isles

1976

15

 

Moon Mission

1962

M24

 

Pop Discs

1972

P24

 

Pop Parade

1969

M10

 

Pop Star From Mister Softee(shaped). Mirabelle Magazine

1975

X1

 

Secret Code Computer

1977

D20

 

Sports Cups (shaped)

1975

M20

 

Stamp in a Million

1976

P12

 

Star Cards (numbered with address)

1966

P12

 

Star Cards (numbered no address)

1967

P24

 

Star Cards (unnumbered)

1968

X24

 

Star Discs

1970

X10

 

Steam Power

1978

M4

 

Super Human Heroes

1979

P12

 

Top 10 (Record Mirror)

1964

P12

 

Top 10 (address N7)

1965

P12

 

Top Ten (address W6)

1966

20

 

Top Twenty

1963

25

 

TV Personalities

1962

P12

 

Your World

1963

Neilson Holdings Ltd. Subsidiary of J. Lyons & Co Ltd (Ice Cream)


Quantity

 

Description

Date

15

 

Lord Neilson Identipic

1970

24

 

Star Cards (unnumbered with Disc & Music Echo).

1968

12

 

Star Cards (numbered)

1967

24

 

Star Discs

1970

50

 

Interesting Animals (confectionery)

1954

Tonibell Manufacturing  Co Ltd. Subsidiary of J. Lyons & Co Ltd (Ice Cream)


Quantity

 

Description

Date

12

 

Action Soldiers (with Cadbury)

1976

M20

 

Banknotes

1974

M12

 

Beautiful Butterflies (Cut Outs)

1974

M20

 

County Badge Collection

1974

25

 

Did You Know?

1963

L12

 

Did You Know? (different)

1975

X12

 

England’s Soccer Stars

1970

D20

 

Famous Sports Trophies

1976

D12

 

Farmyard Stencils

1977

M24

 

First Division Football League Club Badges

1972

X12

 

Horses in the Service of Man

1984

25

 

Inventions that Changed the World

1963

X10

 

Junior Champs

1983

M24

 

Kings of the Road

1977

L24

 

Pop Star Cameos (Circular Cards)

1975

K36

 

Team of all Time (circular cards)

1971

25

 

The World’s Passenger Liners

1963

25

 

This Changing World (with line)

1963

25

 

This Changing World (without line)

1963

25

 

Wonders of the Heavens

1963

Tuckfields Tea Pty. Ltd. Subsidiary of J. Lyons & Co Ltd (Australia)


Quantity

 

Description

Date

384

Australiana Bird Studies. In four sets of 96 cards each

1960-80

32   Australiana Animal Studies 1960-80
30   Australiana Flower Studies 1960-80
32   Fish Studies 1960-80
32   Dog Studies 1960-80

 

Miscellaneous Packaging & Other Collectables Issued By J. Lyons & Co Ltd


Quantity

 

Description

Date

1

 

All System Go Wall Chart

1967

1

 

Australia Album

1959

1   Australiana Animals Card Issue Album ????
1   British Wildlife Wall Chart 1970

1

 

European Adventure Wall Chart

1970

1

 

Famous Aircraft Album

1965

1

 

Famous Cars Album

1966

1

 

Famous Locomotives Album

1964

1

 

Famous People Album

1962

6

 

Flip the Frog (Caricatures) Green Label Tea. Special Pack

????

24

 

Happy Families (6 Families of Four)

????

1

 

HMS 1902-1962 Album

1962

24

 

How To….(Package Issue in Two halves)

????

15

 

India Tea Series (Postcards)

????

1

 

Into the Unknown Wall Chart

1969

24

 

Lyons Central Stores Nursery Rhymes

1920s

 

 

Lyons Cut Cake Circus (Three Known)

????

 

 

Lyons Green Line Coach (Green Line Mints Package)

????

5 Pkts.

 

Lyons Maid – Nestle Star Wars (tattoo transfers)

1997

 

 

Lyons Tetley Double Sided Jigsaw Competition

1989

 

 

Lyons Playing Cards. Packets of Tea in Shape of Letter ‘T’

????

 

 

Lyons Tetley Playing Cards. 4 Tetley Characters

????

 

 

Lyons Playing Cards. 2 Set Box. After Dinner Entertainment

????

30?

 

Lyonzade Lemon Powder Drink Packets. Famous Men

c.1955

30?

 

Lyonzade Orange Powder Drink Packets. Railway Engines

c.1955

30?

 

Lyonzade Lime Powder Drink Packets. Famous Explorers

c.1955

30?   Lyonzade.... ?....Powder Drink Packets. Famous Men c.1955

30?

 

Lyonzade     ?    Powder Drink Packets. Famous Women

c.1955

30?

 

Lyonzade….?....Powder Drink Packets. Famous Events

c.1955

4?

 

Maison Lyons Puzzle Card (picture change colour)

????

1

 

Observers Wall Chart of Famous Aircraft (red label tea)r

????

1

 

On Safari Wall Chart

1970

 

 

Oxford Die-Cast Van Lyons Minstrel Tea Promotion (Eire).

????

1

 

Pop Scene Wall Chart

1971

1

 

Pop Stars Wall Chart

1970

11?

 

Ready Brek Fast Tricks (package issue)

????

 

 

Ready Brek Penguin (package issue for making a penguin)

????

12

 

Ready Brek Sporting Thrills (package issue)

1958

36?

 

Ready Brek Stanley Matthews Soccer Coaching (package issue)

1958

1

 

Soccer Stars Wall Chart

1971

1

 

Space Age Britain Wall Chart

1968

1

 

Space Exploration Album

1963

24

 

Space Travel Series (package issue)

????

 

 

Spelit. A Lyons Card Game. Green Label Tea. Peter the Planter

????

 

 

Thimbles. Aluminium. Marked Either, Lyons Cakes, Lyons Tea

????

1

 

Train Spotters Album

1962

1

 

Views of London Album

1963

 

 

Wimpy Playing Cards. Round Shape

????

1

 

Wings of Speed Album

1960

1

 

100 Years of Motoring Album

1961